Sample Ad Mechanics

A variety of marketing and brand objectives can be achieved through mobile web browsing ad mechanics. As is similar with Internet display advertising, marketers can create interactive experiences with immediate calls to action. Sample ad mechanics include:

Click-to-Call
Click-to-Call is a great way to engage a mobile phone user, taking advantage of both the phone's data and voice capabilities. Why not let a mobile subscriber call your nearest retail outlet or call center with a single click from your ad?
View Click-to-Call Demo

Click-to-Locate
There is no better device for driving store traffic when consumers are mobile. Click-to-Locate is a great opportunity to assist your consumers in locating your nearest retail store, auto dealer or quick serve restaurant.
View Click-to-Locate Demo

Click-to-Promotion
Leverage mobile and extend various types of promotional programs you may be executing in other media. You can also target your promotions to key demographics or markets. So, why not let your target customers enter your sweepstake's program, contest or learn about upcoming events via a single click from your ad?
View Click-to-Promotion Demo

Click-to-Video
Immediately connect your target audeince to a viewing environment that dynamically displays your message. Click-to-Video is a great way to actively engage your target audience about new products, contests, or promotions.
View Click-to-Video Demo

Click-to-Coupon
A Click-to-Coupon mechanic is a great way to generate awareness of new products, execute a price promotion and drive store traffic. Your target audience can opt-in to receive mobile "coupons" sent via text messaging.
View Click-to-Coupon Demo