Reach
The Power of Mobility
Ubiquity
It's not difficult to argue that mobile phone penetration has reached ubiquity.
With more than 227 million mobile phones in the U.S. and increased adoption, the mobile phone has become the one device common across almost all demographics and regions.
Not only are there millions of subscribers, but the number of hours spent using mobile phones is climbing. It is the one device people bring everywhere. Wallet, keys and now the phone have become the common checklist before leaving the house.
It's Not Just About Voice
In addition, the use of mobile data services is on the rise in the U.S. According to a 2007 report, in Q4 2006, 32.2% of all subscribers browsed the mobile web, up 9.5% from Q3.1 Data usage adoption rates, including the use of SMS, MMS, and the purchase of downloads continues to rise at a healthy clip, and Sprint is leading the pack. 77% of Sprint subscribers access the mobile Web, as compared with an industry average of 57%; moreover, 64% download and listen to music and 55% download and play games on their mobile phone, as compared with the industry average of 49% and 45% respectively.2
Your advertising message on Sprint mobile web browsing pages is a great way to reach your target audience while they are at home, at work or on the go.
1. Source: Independent third party wireless information provider.
2. Source: Sprint Advanced Connected Purchase Behavior Study, Feb. 2007.
