Results

Results. It's why we advertise — to increase brand recognition, increase brand loyalty, and, of course, to drive sales. The capabilities of the Sprint Mobile Media Network, along with the large audience of mobile phone subscribers using Sprint's data services, create an environment for results well beyond other media.

In the year since the launch of Sprint Mobile Media Network, a wide variety of brands have advertised on the Sprint deck, and the results have consistently trumped the industry average for other media.

Pepsi’s Superbowl campaign achieved an average CTR of 4.5% and 175,000 wallpaper downloads, while Hyundai’s mobile advertising launch saw response rates as high as 9%. Mobile advertising has proven extremely successful for the entertainment industry, with movie release promotions consistently achieving CTRs of 4-6%. Whether direct response, brand awareness, or promotional, carrier-grade media reliably delivers superior results for advertisers.

Sprint Mobile Media Network was the first mobile carrier in the United States to offer advertising on its media deck, and the results demonstrate that consumers react positively to and are engaged with mobile media.

Just ask Hyundai...

"We knew that mobile would provide a unique advertising opportunity for Hyundai, but we never expected the level of results that we achieved. There is something very powerful about the level of consumer engagement with their mobile phone vs. other forms of media. The Hyundai campaign was designed to inform and entertain, and users seemed to treat it more as a piece of content than an advertisement."

Sara Nelson, Associate Media Director,
Carat Fusion L.A.

Today, advertisers are capitalizing on the power of the mobile channel to reach their audience when consumers are most receptive and responsive to marketing messages.